(Co-authored by Michael Keen)
The global, unpredictable nature of business today – fueled by radical advances in technology and innovation – has spawned a dynamic new business model. As industries perpetually change and swiftly evolve, companies are forced to pivot and reinvent themselves to keep up.
Think about how drastically the music industry has changed. For several decades, we as consumers invested in and listened to tactile recordings in various ways, shapes, and forms. Industry innovation centered around the physical devices that delivered the music. As digital technology matured, its cutting-edge capabilities disrupted the music industry. Companies, old and new, started reimagining our method of music consumption and began experimenting with new, simpler ways of delivering music virtually. These industry disruptors created a new market, pricing models, and strategic partnerships. Many tried and failed, and after the carnage of Napster, Milk Music, Rdio, and the rest of the now-defunct services in the online streaming space, we ended up on the other side, with Spotify and a handful of others as the musical juggernauts of the 21st century. There is a hypothesis in evolutionary biology called punctuated equilibrium, that highlights isolated episodes of rapid speciation between long periods of little or no change. Just like the music industry had experienced when they were focused on physical devices. Just like virtual desktop infrastructure (VDI) has experienced for over a decade.
Every year from around 2009 to 2014 was predicted to be the “Year of VDI.” And in a sense, it was, as the limits of what could be done at that time with the technologies that made up that solution were tested and pushed. VDI had seen slow and steady – almost Darwinian – growth over the years, but it still hadn’t taken hold and gained a proper place at the table of strategic importance in the enterprise. Why? Because of the rapid evolution of the public cloud.
At Workspot, we’ve had the pleasure of collaborating with customers in various industries whose innovations with the public cloud have fundamentally altered industry economics and redefined the notion of competitive advantage. The most creative, successful IT leaders don’t aspire to learn from the best-in-class in their industry – especially when the best-in-class aren’t pushing past the comfortable constraints of what’s been done before. Instead, they learn from companies far outside their field, to shake things up and make real, innovative change happen. In an increasingly nonlinear world, only nonlinear ideas are poised to establish a competitive edge.
COVID-19 has reinforced this assertion for the end-user computing industry. The old way of building and managing a virtual desktop solution made from bits and bobs of on-premises infrastructure are still around, but there has been a tectonic shift over the past few years to modernize and deliver virtual desktops and workstations from the public cloud.
The pandemic brought a new kind of turmoil into the business world and demonstrated how woefully underprepared many organizations were to enable remote work. Delivering a reliable desktop experience to their workers who had suddenly been sent home became a top priority practically overnight, and IT teams no longer have the flexibility to experiment with the various desktop delivery solutions on the market. The time is now to move forward with the one that best meets their current and future needs.
At a minimum, it must:
- Address the needs of their workforce – from contractors to power users
- Enable work-from-anywhere and device flexibility
- Deliver 100% uptime and resilience
- Seamlessly integrate with their existing systems
- Enable zero-trust to meet their ever-changing compliance and policy requirements
- Provide multi-region, multi-cloud backup and disaster recovery for business continuity
- Scale effortlessly as their business continues to grow
- Have a predictive pricing model
- Be up-and-running in production in days
The public cloud enables IT teams and the companies they support to break through the traditional ways they’ve worked, and provides the flexibility and agility required to survive and thrive in these uncertain times. Only a cloud-native hyperscale DaaS solution can fully equip organizations to meet current and future challenges head-on – and come out on top.
History has demonstrated that stasis and complexity will never win in any industry. Now that the public cloud has established itself as the universal mainstay of modern innovation, tech companies that are not cloud-native must be figuring out ways to shift the functionality of their offerings to fully leverage the next-gen capabilities of the public cloud, or they will be left in the dust.