Marketing Operations Manager

Workspot is an innovative, fast-growing company that is revolutionizing the way enterprise IT provisions desktops leveraging the public cloud.  We’re looking for a data-driven, hands-on Marketing Operations Manager to help us build, measure, optimize and scale our marketing programs to drive growth. In this role, you’ll be responsible for building out marketing automation, measuring and evaluating performance, supporting demand generation and integrated marketing campaigns, informing strategic planning and budgeting, and enhancing overall marketing process, technology, and workflow.

Core Job Responsibilities

  • Own, maintain and improve our marketing tech stack, including Pardot and Google Analytics.
  • Build and manage our Pardot/Salesforce workflow and funnel attribution model
  • Own, maintain and improve our marketing tech stack, including Pardot and Google Analytics
  • Build and manage our Pardot/Salesforce workflow and funnel attribution model
  • Implement and tune email nurtures, with continuous focus on improving conversion
  • Identify, design, and document scalable processes that enable the marketing team to be more effective and help drive alignment within the department.
  • Develop measurement plans with benchmarks and goals for each upcoming program or campaign
  • Manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects
  • Work closely with Sales Operations to ensure data is syncing seamlessly in Salesforce and Pardot for accurate and up-to-date attribution, lead management, and reporting.

Qualifications

  • Bachelor’s Degree
  • 5+ years marketing experience with at least 3+ years of admin experience in Pardot and strong experience with Salesforce
  • Demonstrated experience owning and running the governance of a marketing automation platform
  • Proven track record of analytical rigor around marketing campaigns, optimizing for key funnel metrics, and driving for continuous improvement.
  • Understanding of Account-Based Marketing strategy, segmentation, and process
  • Experience assessing and implementing lead scoring, lead nurturing, segmentation, personalization, and other lead to customer management practices
  • A good understanding of database structure, data hygiene, analytics, and attribution
  • Ability to manage multiple projects at the same time in a fast-paced environment
  • Technically capable, excellent communicator, and a desire to improve processes
  • Working knowledge of GDPR and CCPA regulations and guidelines
If you meet these requirements, we look forward to connecting! Submit your resume to careers@workspot.com